Blogs can be a great way to create traffic and leads to your insurance agency. The key is to create relevant and useful content that meets the needs of the audience.

How to articles can be a common way to engage your insurance agency’s current buyers, as they help them navigate prevalent insurance jobs and concerns. Examples include outlining what type of protection is available for different types of property and how to use self-service sites to make renewals easier.

Guest Posts

Getting experts to post about a certain topic in your blog can provide a fresh point of view and add ability to your website. For instance , you might request an insurtech company representative to write a guest post about how precisely insurance technology has helped their business expand.


Adding wit to your insurance agency’s blog page can add a human touch and create trust with readers. Be it a story about mustache insurance or a photo of office pet, humor can be a good way to ascertain a connection relating to the brand and the reader.


Your e-newsletters are good place to market your insurance agency’s blog. You can link to the newest posts from your blog in your e-newsletters.

Social websites

Using your insurance blog to drive social networking engagement also can help the SEO work. For example , you could share a blog post about how precisely to handle specific types of liability claims in LinkedIn and promote it on your social media webpages.